The internet is one of the best and most cost-effective places for a business to promote its brand and offering. Website design trends are constantly changing, so it’s important to become aware of these trends and learn to adapt. 

VISUAL APPEAL

The way your website appears is a direct reflection of your business and brand. It is vital to position yourself within the market as a leader. Webfx found that 94% of first impressions relate to your site’s web design, and 75% of website credibility comes from design. Investing in a company that specialises in web design, will not only mean your brand is best represented, but will also mean that your business has an advantage over others within the industry.

CONTENT

Whilst first impressions are based on the design of the website, that’s just the beginning. Once you have the attention of a viewer, it is important that the content they begin to read is stimulating and lead generating. Good content is essential in portraying your brand correctly. Updating your website with fresh content that reflects trends and changes in lifestyle will play a large part in grabbing the interest of the website visitors.

USABILITY

Website visitor trends change just as technology changes...and technology is always changing. Webfx found that 74% of users are more likely to return to mobile-friendly websites. One example of this is a common design aspect that used to promote a company's most important information to all appear right at the top of a screen without any scrolling. Now with mobiles, scrolling is encouraged and almost required, meaning that features on websites need to change to adapt to this usability trend.

With our newly updated website, we recognise the importance of investing in your business’ online portrayal. To enquire about your website update, head to www.yolomedia.com.au and let us know more about your business and brand.