I think we can all agree that the world is in a very different place than it was a few months ago. With the whole world slowly going into lockdown due to the global pandemic, it is a fact that our daily routine is changing and will change. One thing we can guarantee is that social media usage will hit an all time high. This is due to the increase of people working from home or staying indoors. With only so much you can do limited to a certain space for a long period of time, it is already evident that phone usage is higher than it has been before.
And when life gives (throws!) you lemons, make lemonade!
It is a businesses duty at this time to ensure that their online and social media marketing is on point, and that their messaging is strong enough to drive brand awareness and potential lead generation during this time. In saying this, Yolo Media are willing to share a few ways in which a business can utilise this time wisely, and strengthen their digital footprint and presence when it matters most.
CREATE CONTENT
Whilst many people are probably thinking they need to stop investing in their business during this time, we are promoting the opposite. This is the time to get cracking in terms of organising and generating ideas for content. Whilst Australia is yet to completely lock down, it is essential that businesses, whilst adhering to recent Government regulations, are doing what they can to get this content created. This will allow you to remain active on your social channels and therefore front of mind to your audience.
INVEST IN QUALITY
Now is not the time to skimp on the quality of your content online. With a range of other businesses recognising this same opportunity, it is vital that you remain on top of all competition during this time. Creating high quality and engaging content to ensure you stand out above the rest is essential to thrive within the next few weeks...months...however long it takes!
DON’T WAIT
Start promoting from today! Don’t waste time thinking excessively of your plan and go for it. Give yourself limited time to brainstorm and conceptualise, and spend the most part in creating and generating the content to be online as soon as possible. Whilst a lot of people are falling into this stage of ‘limbo’ and failing to dedicate the energy into certain aspects of their business, it is of utmost importance that you do. Having your brand strong and present in the consumers’ mind, from now, will ensure that you gain that advantage over the rest within your industry.
Yolo Media are continuously working with clients during this time to ensure that this is the case for each business. Ranging from industries such as Real Estate to Venues, our team is not limited to the exposure of the current online presence of companies in a variety of industries.
Just as Charles Darwin stated, “It Is Not the Strongest of the Species that Survives But the Most Adaptable”. If you are looking to use this opportunity to survive, then you must adapt. Contact us today to find out how we can help you.
